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Chevrolet – A hundred years of iconic cars

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Chevrolet – A hundred years of iconic cars






In the course of almost a hundred years, Chevrolet has become a household name. Today, someone somewhere in the world buys a Chevrolet every 8 seconds. Every year, about 3.5million vehicles are sold in more than 130 countries, making Chevrolet the fourth largest car brand in the world.


Established in the U.S. by Swiss migr Louis Chevrolet and GM founder, Billy Durant, in 1911, the brand quickly became the backbone of General Motors with car plants all over the world. Todays Chevrolets are designed, engineered and manufactured by globally linked teams in North and South America, Europe, Asia and Australia. Throughout its history, Chevrolet has produced cars with bold, distinctive design, many of which have become legends in their own right.


At an exclusive event on the eve of the 2010 Paris Auto Show, Chevrolet and French star fashion designer, Frank Sorbier, presented the Chevrolet Fashion Catwalk, featuring a hundred years of car design and fashion. The four Chevrolet models chosen for the fashion catwalk represent key milestones in the brands 100 year history.


1928 Chevrolet National Model AB Tourer


In the age of optimism, Louis Chevrolet was a pioneering engineer and former race car driver known for integrating new features into each of his new vehicles. The 1928 Chevrolet National Model AB Tourer with a brown and cream exterior exemplifies this years larger model body style. It also had new elements such as an indirectly lit instrument panel, four wheel brakes and a thermostat. For individuals who were lucky enough to own a vehicle, this Chevrolet had standard features that included such conveniences as a vacuum operated windshield wiper, inside rear view mirror and parking lights.


1957 Chevrolet Bel Air


The Chevrolet Bel Air was the perfect choice for American families during the 1950s as it was a stylish but respectable vehicle for them to own. This Chevrolet was designed to have a modern, bright look as displayed by the mint sea mist and white Bel Air convertible. Tall taillights, rich silver anodized insert panels, and gold front fender Chevron symbols provided just the right amount of style needed for a familys Sunday afternoon drive. For vintage car enthusiasts the Bel Air convertible has become a much soughtafter collectors item.


1963 Chevrolet Corvette Sting Ray (Split Window)


Americans had to look no further than the 1963 Corvette Sting Ray to feel the thrill of the road. This red, split window Corvette Sting Ray represents an all new body style and was the perfect blend of worldclass handling with unmistakable allAmerican style and performance. Besides great horsepower (250 hp) and handling customers had the option of AMFM radio, air conditioning and leather upholstery. Corvette was a perfect choice for individuals who were looking for a great ride while questioning the convention of the decade, enjoying new ideas and music in a booming. The Corvette Sting Ray with a split window is a rare find and remains one of the top collected cars of today.


1976 Chevrolet Camaro


The Chevrolet Camaro in the 1970s was the answer for Americas working class looking for a cool, sporty ride in a tough economy. This generation of Camaros, like the yellow and black Bumblebee on display is considered one of the best domestic muscle cars ever produced. So much so, that Bumblebee was a key character in the 2007 Transformers movie where the classic 1976 classic becomes todays modern Camaro. This unique Camaro was on display at red carpet events of the Transformer movie premieres.


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